Feature films are watched by different ranges of people, depending on the target audience of each film.
Many animated films are directed towards children, this being because of the creative aspects behind the animators, being able to make anything speak and move. This would appeal to children, especially in films such as Toy Story, Inside Out and Zootopia.
However, there are animated feature films which do appeal to an older generation, which is important for the film industry. The reason that this is important is because, as much as the primary audience is young children, the secondary audience of these animated films can be teenagers, or even adults. For this reason, there must be either:
- animated films primarily targeted to teenagers and adults
or
-references and jokes within the animations which will appeal to older viewers, while being subtle enough that the young people won't catch on.
It is incredibly beneficial in terms of profit for the producers to target entire films towards teenagers and adults,as they will be just as interested in both kinds.
Some examples of animations which appeal to older audiences are
-Sausage Party
-Spirited Away
-Watership Down
Advertising
Advertising can be tailored to the viewing of any target audience, it is mainly the platform of the advert which gives it a specific audience.
For example, an advert placed on social media such as Instagram or Snapchat would be more suited to younger people like teenagers, whereas an advert placed on TV would have a larger appeal to older audiences. These adverts are predominantly made to inform the viewer.
Here are some examples of animated adverts:
Music Videos
Music Videos are targeted mainly towards younger generations of people, with music in recent times becoming more modernised to fit the demographic.
Large amounts of music videos are live action, however recently, some have been made using animation. The main purpose of these videos are to entertain the viewer.
Some examples of these are:
Aha - Take On Me
Childish Gambino - Feels Like Summer
Computer Games
Computer Games are generally aimed at an audience of teenagers, ranging from 13-19, as well as some young adults. A lot of popular video games in the modern day revolve around similar ideas, with each "new" game managing to blow up more than the previous one. For this reason, games with different or unique ideas often get overlooked. The main genre of game in the modern day is first-person-shooters, and Battle Royale games. These are games which attract a massive audience ranging from young adults to younger children. Video games are made as a form of entertainment, to intrigue and interest as many people as they can. A huge amount of games now focus on the co-op aspects of the game. For example, the newest Call of Duty game, Black Ops 4 completely ditched the single player campaign for a multiplayer battle royale game-mode. Newer games such as Rocket League, Counter Strike: Global Offensive and Player Unknowns Battle Grounds have little attention to single player, in order to encourage co-operative gameplay. This can boost sales, if a friend recommends the game to someone else.
Websites
The general audience of websites can range depending on the theme of the website. For example, an online animated flash game website would be targeted towards younger users, mainly done by the cartoony graphics of the game.
Some examples of these websites are:
Online shopping websites such as Amazon, eBay and online supermarket sites are targeted at an older generation of people. The reason sites like these are successful is because it alleviates the effort of going out to pick up whatever it is you may be in need of.
YouTube and Twitch are two social networking sites which are not targeted at a specific audience, as there is something on them for everyone.
Television
Similar to most other examples, TV as a whole doesn't have a specific target audience, however the shows which are broadcast do. In terms of animation, the main animations are directed at children. This is again because of the bright colours and infinite possibility behind them. Some of these cartoons, however are still watched by teenagers ad adults, yet they aren't the main target audience. Because of this, to keep them viewing, the producers will include small references and innuendos to keep these viewers entertained. Some examples of these are: Spongebob, Fairly Odd Parents and Phineas and Ferb.
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